{"id":5264,"date":"2023-04-17T15:24:12","date_gmt":"2023-04-17T15:24:12","guid":{"rendered":"https:\/\/catalogocmmilano.mbs.it\/?post_type=product&#038;p=5264"},"modified":"2024-07-05T10:24:47","modified_gmt":"2024-07-05T10:24:47","slug":"social-media-marketing-e-comunicazione-multicanale","status":"publish","type":"product","link":"https:\/\/catalogocmmilano.mbs.it\/?product=social-media-marketing-e-comunicazione-multicanale","title":{"rendered":"SOCIAL MEDIA MARKETING E COMUNICAZIONE MULTICANALE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5264\" class=\"elementor elementor-5264\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ea85a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ea85a9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ea8aa2\" data-id=\"8ea8aa2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ea8eaa elementor-widget elementor-widget-text-editor\" data-id=\"8ea8eaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 26-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h3 style=\"margin-bottom: 21px;\">Principali obiettivi formativi e contenuti del corso<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e49645e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e49645e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0c6b418\" data-id=\"0c6b418\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8eaa311 elementor-widget elementor-widget-text-editor\" data-id=\"8eaa311\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Abilit\u00e0 da conseguire<\/h3>\n<ul>\n<li>Applicare modalit\u00e0 di analisi dei bisogni di comunicazione<\/li>\n<li>Applicare tecniche di redazione documentale<\/li>\n<li>Applicare tecniche di segmentazione utenti web<\/li>\n<li>Utilizzare strumenti di marketing sul web<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eaa90c elementor-widget elementor-widget-text-editor\" data-id=\"8eaa90c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Capacit\u00e0 specifiche da sviluppare<\/h3>\n<ul>\n<li>Analizzare il mercato di riferimento<\/li>\n<li>Elaborare una strategia di marketing mirata<\/li>\n<li>Integrare canali tradizionali e online<\/li>\n<li>Web marketing attraverso l\u2019utilizzo dei social media<\/li>\n<li>Comunicare per promuovere<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cb0c835\" data-id=\"cb0c835\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4525f41 elementor-widget elementor-widget-text-editor\" data-id=\"4525f41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Contenuti<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9fdf93 elementor-widget elementor-widget-toggle\" data-id=\"f9fdf93\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 26-06-2024 *\/\n.elementor-toggle{text-align:start}.elementor-toggle .elementor-tab-title{font-weight:700;line-height:1;margin:0;padding:15px;border-bottom:1px solid #d5d8dc;cursor:pointer;outline:none}.elementor-toggle .elementor-tab-title .elementor-toggle-icon{display:inline-block;width:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon svg{margin-inline-start:-5px;width:1em;height:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-right{float:right;text-align:right}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-left{float:left;text-align:left}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-closed{display:block}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-opened{display:none}.elementor-toggle .elementor-tab-title.elementor-active{border-bottom:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-closed{display:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-opened{display:block}.elementor-toggle .elementor-tab-content{padding:15px;border-bottom:1px solid #d5d8dc;display:none}@media (max-width:767px){.elementor-toggle .elementor-tab-title{padding:12px}.elementor-toggle .elementor-tab-content{padding:12px 10px}}.e-con-inner>.elementor-widget-toggle,.e-con>.elementor-widget-toggle{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2621\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2621\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Modulo 1 - INTRODUZIONE<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2621\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2621\"><ul>\n<li>Elementi di comunicazione d\u2019impresa<\/li>\n<li>Elementi di comunicazione pubblica<\/li>\n<li>Elementi di customer care<\/li>\n<li>Elementi di marketing<\/li>\n<li>E-commerce<\/li>\n<li>E-marketing<\/li>\n<li>Principi della comunicazione con le nuove\u00a0 tecnologie<\/li>\n<li>Principi di accessibilit\u00e0 web<\/li>\n<li>Principi di ergonomia delle interfacce<\/li>\n<li>Principi di usabilit\u00e0 web<\/li>\n<li>Principi e norme sulle reti<\/li>\n<li>Tecnologie per la comunicazione<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2622\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2622\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Modulo 2 \u2013 MARKETING MIX E PIANO MARKETING<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2622\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2622\"><ul>\n<li>Clustering e segmentazione del mercato<\/li>\n<li>Il posizionamento competitivo rispetto ai concorrenti<\/li>\n<li>La valutazione di minacce e opportunit\u00e0<\/li>\n<li>L\u2019impostazione di una strategia di marketing<\/li>\n<li>Il sistema degli obiettivi: vendite, margini, quote di mercato<\/li>\n<li>Definire un piano d\u2019azione, valutarne la redditivit\u00e0, controllare i risultati<\/li>\n<li>Le 4 P del marketing mix: azioni relative a prodotto, prezzo, comunicazione e vendite<\/li>\n<li>La struttura dedicata al marketing e la relazione con le altre funzioni aziendali<\/li>\n<li>Tendenze evolutive del marketing<\/li>\n<li>Strategia di marketing e marketing multicanale<\/li>\n<li>Strumenti online e offline: marketing tradizionale e digitale<\/li>\n<li>I canali principali<\/li>\n<li>Integrazione tra canali tradizionali e social<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2623\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2623\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Modulo 3 \u2013 STORYTELLING PER LA PROMOZIONE COMMERCIALE<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2623\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2623\"><ul>\n<li>Il metodo: principi e prospettive<\/li>\n<li>Storytelling e marketing: quali legami e quali opportunit\u00e0 per l\u2019azienda<\/li>\n<li>Non solo raccontare storie ma creare significati e valori per il cliente<\/li>\n<li>Il potere della narrazione in ambito commerciale<\/li>\n<li>Promuovere i prodotti per promuovere le storie: contesto storico e produttivo<\/li>\n<li>Come comunicare l\u2019identit\u00e0 aziendale dietro i prodotti<\/li>\n<li>Emotional branding<\/li>\n<li>Creare narrazioni accattivanti e coinvolgenti<\/li>\n<li>Dalla teoria alla pratica: esempi e casi studio<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2624\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2624\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Modulo 4 \u2013 WEB MARKETING<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2624\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2624\"><ul>\n<li>Evoluzione del web e dei mercati: la dimensione sociale del web<\/li>\n<li>Il processo alla base della creazione di valore<\/li>\n<li>Web2.0: strumenti e tecnologie disponibili<\/li>\n<li>Social network, social bookmarking e tagging, blog e microblog, aggregatori e RSS, wiki, software-as-a-service<\/li>\n<li>Web2.0 e creazione di valore<\/li>\n<li>La performance delle iniziative Web2.0<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2625\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2625\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Modulo 5 \u2013 SOCIAL MEDIA MARKETING<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2625\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2625\"><ul>\n<li>Elementi di strategia della comunicazione<\/li>\n<li>Mercato pubblicitario<\/li>\n<li>Marketing virale<\/li>\n<li>Analisi delle strategie aziendali<\/li>\n<li>Mercato, prodotto e Brand nel settore<\/li>\n<li>Sistema distributivo e Strategie di vendita: rilancio competitivo dei servizi<\/li>\n<li>Ruolo e competenze dei professionisti nel settore grafica e comunicazione<\/li>\n<li>Competenze innovative della comunicazione digitale<\/li>\n<li>Analisi dei processi aziendali e organizzazione delle attivit\u00e0 di Brand e Social Marketing<\/li>\n<li>Brand Awareness e Brand marketing nel settore della comunicazione e immagine<\/li>\n<li>La web reputation o reputazione online<\/li>\n<li>Strumenti e tecniche per la Brand Awareness<\/li>\n<li>Strumenti e tecniche Social Marketing<\/li>\n<li>Marketing operativo: il prodotto \u201cimmagine\u201d<\/li>\n<li>Generare brand awareness con la strategia Social<\/li>\n<li>Tecniche di ottimizzazione sul sito web<\/li>\n<li>Elementi di amministrazione aziendale<\/li>\n<li>Elementi di comunicazione d\u2019impresa<\/li>\n<li>Ottimizzare gli strumenti di comunicazione web<\/li>\n<li>Caratteristiche di Facebook ADS, Twitter, YouTube, Pinterest, Instagram<\/li>\n<li>Su quali social puntare?<\/li>\n<li>Creazione e aggiornamento profili e pagine<\/li>\n<li>Inserimento contenuti: notizie, post, documenti, etc.<\/li>\n<li>Come scoprire i gusti e le preferenze di acquisto degli utenti<\/li>\n<li>Come attirare l\u2019attenzione e aumentare il traffico sul sito e-commerce<\/li>\n<li>Profili social e customer care: monitorare e rispondere continuamente agli utenti<\/li>\n<li>La messaggistica istantanea: le app<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad581a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad581a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39318f8\" data-id=\"39318f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8eaab78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8eaab78\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8eaafd9\" data-id=\"8eaafd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8eab335 elementor-widget elementor-widget-vc_custom_heading\" data-id=\"8eab335\" data-element_type=\"widget\" data-widget_type=\"vc_custom_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\" vc_custom_heading  masterstudy_heading_font  text_align_left\" ><h4 style=\"text-align: left;font-weight:600\" class=\"masterstudy-custom-title\">Efficacia potenziale del corso in termini di innalzamento dell\u2019autonomia della persona\n<\/h4><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8eabde8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8eabde8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8eac1ea\" data-id=\"8eac1ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8eac553 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8eac553\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il corso \u00e8 progettato con l\u2019obiettivo di favorire il miglioramento delle chance occupazionali dei destinatari, in quanto si propone di svilupparne ulteriormente le competenze digitali di base nella direzione di una loro pi\u00f9 avanzata e mirata\u00a0applicazione nell\u2019elaborazione di una strategia di marketing mirata che sfrutti canali tradizionali e online, quali siti web e social media, per comunicare e promuovere un determinato prodotto\/servizio.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d927b3 elementor-widget elementor-widget-stm_color_separator\" data-id=\"7d927b3\" data-element_type=\"widget\" data-widget_type=\"stm_color_separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<div class=\"stm_colored_separator masterstudy_elementor_color_separator_ module__4b394b1ed67cd66edc764787529c0d96\">\n\t<div class=\"triangled_colored_separator\">\n\t\t<div class=\"triangle\"><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53e23a5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53e23a5a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-690baa43\" data-id=\"690baa43\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ef3767f elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"6ef3767f\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/catalogocmmilano.mbs.it\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-box.min.css\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" fa-icon-stm_icon_certificate\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t\"Analizzare il bisogno di comunicazione multicanale di un cliente\"<br><br>\nLivello EQF:5, afferente al profilo professionale ID 15.16 SPECIALISTA DI APPLICAZIONI WEB E MULTIMEDIALI \u2013 DIGITAL MEDIA SPECIALIST, AREA 15 SERVIZI DIGITALI (settore ICT) del QRSP di Regione Lombardia\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPatentino, certificazione o attestazione acquisibili al termine del corso\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2334bf00\" data-id=\"2334bf00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c2eee9d elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"2c2eee9d\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" rtl_demo-cert\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t\"Analizzare il bisogno di comunicazione multicanale di un cliente\"<br><br>\nLivello EQF:5, acquisibile attraverso il corso afferisce al profilo professionale ID 15.16 SPECIALISTA DI APPLICAZIONI WEB E MULTIMEDIALI \u2013 DIGITAL MEDIA SPECIALIST, area servizi digitali, del QRSP di Regione Lombardia\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCorrelazione della\/e competenza\/e acquisibile\/i attraverso il corso con i profili professionali individuati dal\nQRSP\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-019fd2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"019fd2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-520f4ba\" data-id=\"520f4ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c96ed4b elementor-widget elementor-widget-stm_color_separator\" data-id=\"c96ed4b\" data-element_type=\"widget\" data-widget_type=\"stm_color_separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<div class=\"stm_colored_separator masterstudy_elementor_color_separator_ module__4b394b1ed67cd66edc764787529c0d96\">\n\t<div class=\"triangled_colored_separator\">\n\t\t<div class=\"triangle\"><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2207c583 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2207c583\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-33369853\" data-id=\"33369853\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26fbef4a elementor-widget elementor-widget-stm_contact\" data-id=\"26fbef4a\" data-element_type=\"widget\" data-widget_type=\"stm_contact.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n <div class=\"stm_contact masterstudy_elementor_contact_ clearfix\">\n \t \t<div class=\"stm_contact_info\">\n \t\t<h4 class=\"name\">Via Privata Benadir 5, 20132, Milano<\/h4>\n \t\t \t\t\t<div class=\"stm_contact_job heading_font\">Sede 1<\/div>\n \t\t \t\t \t\t\t<div class=\"stm_contact_row\">Telefono:02 2614 5736<\/div>\n \t\t \t\t \t\t\t<div class=\"stm_contact_row\">\n                 E-mail:                 <a href=\"mailto:commerciale@cesvip.lombardia.it\">commerciale@cesvip.lombardia.it<\/a>\n             <\/div>\n \t\t \t\t \t<\/div>\n <\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-70b6fc07\" data-id=\"70b6fc07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-181583fb elementor-widget elementor-widget-google_maps\" data-id=\"181583fb\" data-element_type=\"widget\" data-widget_type=\"google_maps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 26-06-2024 *\/\n.elementor-widget-google_maps .elementor-widget-container{overflow:hidden}.elementor-widget-google_maps .elementor-custom-embed{line-height:0}.elementor-widget-google_maps iframe{height:300px}<\/style>\t\t<div class=\"elementor-custom-embed\">\n\t\t\t<iframe loading=\"lazy\"\n\t\t\t\t\tsrc=\"https:\/\/www.google.com\/maps\/embed\/v1\/place?key=AIzaSyA9mkFKESC-1gKWf37rdnPxL0DX7GqcokM&#038;q=Via%20Privata%20Benadir%205%2C%2020132%2C%20Milano&#038;zoom=13\"\n\t\t\t\t\ttitle=\"Via Privata Benadir 5, 20132, Milano\"\n\t\t\t\t\taria-label=\"Via Privata Benadir 5, 20132, Milano\"\n\t\t\t><\/iframe>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2144e3d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2144e3d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6fbed500\" data-id=\"6fbed500\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31a669fe elementor-widget elementor-widget-stm_contact\" data-id=\"31a669fe\" data-element_type=\"widget\" data-widget_type=\"stm_contact.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n <div class=\"stm_contact masterstudy_elementor_contact_ clearfix\">\n \t \t<div class=\"stm_contact_info\">\n \t\t<h4 class=\"name\">Via Galleria Dell\u2019Unione 4, 20121, Milano<\/h4>\n \t\t \t\t\t<div class=\"stm_contact_job heading_font\">Sede 2<\/div>\n \t\t \t\t \t\t\t<div class=\"stm_contact_row\">Telefono:02 2614 5736<\/div>\n \t\t \t\t \t\t\t<div class=\"stm_contact_row\">\n                 E-mail:                 <a href=\"mailto:commerciale@cesvip.lombardia.it\">commerciale@cesvip.lombardia.it<\/a>\n             <\/div>\n \t\t \t\t \t<\/div>\n <\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5cab6a03\" data-id=\"5cab6a03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a1de436 elementor-widget elementor-widget-google_maps\" data-id=\"4a1de436\" data-element_type=\"widget\" data-widget_type=\"google_maps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-custom-embed\">\n\t\t\t<iframe loading=\"lazy\"\n\t\t\t\t\tsrc=\"https:\/\/www.google.com\/maps\/embed\/v1\/place?key=AIzaSyA9mkFKESC-1gKWf37rdnPxL0DX7GqcokM&#038;q=Via%20Galleria%20Dell%E2%80%99Unione%204%2C%2020121%2C%20Milano&#038;zoom=13\"\n\t\t\t\t\ttitle=\"Via Galleria Dell\u2019Unione 4, 20121, Milano\"\n\t\t\t\t\taria-label=\"Via Galleria Dell\u2019Unione 4, 20121, Milano\"\n\t\t\t><\/iframe>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Principali obiettivi formativi e contenuti del corso Abilit\u00e0 da conseguire Applicare modalit\u00e0 di analisi dei bisogni di comunicazione Applicare tecniche di redazione documentale Applicare tecniche di segmentazione utenti web Utilizzare strumenti di marketing sul web Capacit\u00e0 specifiche da sviluppare Analizzare il mercato di riferimento Elaborare una strategia di marketing mirata Integrare canali tradizionali e online [&hellip;]<\/p>\n","protected":false},"featured_media":5452,"template":"","meta":[],"product_cat":[116],"product_tag":[],"class_list":{"0":"post-5264","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-formazione-avanzata-precedente","7":"pa_destinatari-iscritti-collocamento-mirato","8":"pa_prerequisiti-nozioni-informatiche-base","9":"pa_prerequisiti-diploma","11":"first","12":"outofstock","13":"shipping-taxable","14":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/catalogocmmilano.mbs.it\/index.php?rest_route=\/wp\/v2\/product\/5264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catalogocmmilano.mbs.it\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/catalogocmmilano.mbs.it\/index.php?rest_route=\/wp\/v2\/types\/product"}],"version-history":[{"count":11,"href":"https:\/\/catalogocmmilano.mbs.it\/index.php?rest_route=\/wp\/v2\/product\/5264\/revisions"}],"predecessor-version":[{"id":5728,"href":"https:\/\/catalogocmmilano.mbs.it\/index.php?rest_route=\/wp\/v2\/product\/5264\/revisions\/5728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catalogocmmilano.mbs.it\/index.php?rest_route=\/wp\/v2\/media\/5452"}],"wp:attachment":[{"href":"https:\/\/catalogocmmilano.mbs.it\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5264"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/catalogocmmilano.mbs.it\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=5264"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/catalogocmmilano.mbs.it\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=5264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}